Integrated Marketing × Brand Strategy × Visual Design

Hi! I'm Iris

I'm a strategic marketer and creative problem-solver with a passion for building brands that resonate. Currently pursuing a Bachelor of Commerce at Queen's University, I blend analytical thinking with visual storytelling.

Beyond marketing, I'm deeply curious about the intersection of technology and creativity. My interests include photography, AI, UI/UX design, and public speaking. I've traveled to 26 countries, and can hold a conversation with anyone in Mandarin Chinese.

I thrive on turning complex ideas into compelling visual narratives, whether through slide-driven presentations, brand guidelines, or content that drives engagement. I believe great marketing sits at the intersection of strategy, design, and human connection.

Iris Xie

What I do

Integrated Marketing

Orchestrating cohesive campaigns across digital and traditional channels. From AI-assisted A/B testing to content calendars that reduced turnaround time by 80%, I build systems that scale impact.

Marketing Strategy

Data-driven planning meets creative execution. I've led strategic market analysis to grow social followings to 3,000+, increase event turnout by 150%, and ship content averaging 10,000 views.

Branding

Building visual identities that last. From brand governance frameworks to reusable asset templates, I ensure consistency while enabling teams to move fast. Expert in Figma, Adobe Creative Suite, and design systems.

Graphic Design

Slide-driven storytelling and executive-ready deliverables. My work in PowerPoint and design tools has directly supported strategic decisions, praised for strong visual communication and presentation polish.

My projects

Project 1

Brand Guidelines

Complete visual identity system for a campus organization

Project 2

Strategy Pitch Deck

Executive presentation featuring strategic recommendations and insights

Project 3

GM Marketing Campaign

Pitch presentation for General Motors 2026 compact SUV lineup marketing campaign

Project 4

Event Materials

End-to-end branding for professional networking events

Project 5

Social Media Content

Reels and graphics that drove 10,000+ average views

Project 6

Logofolio

Collection of logos and brand marks developed over the years

Let's Collaborate

I love to collaborate on new brands and projects. If you have a winning idea, reach out!

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