Brand Guidelines
Complete visual identity system for a campus organization — color, typography, logo, and usage guidelines.
I'm a strategic marketer and creative problem-solver who's been obsessed with design since day one. I've got passion for building brands that resonate and systems that feel frictionless. Currently pursuing a Bachelor of Commerce at Queen's University, Canada.
I'm fond of photography, UX/UI design, and context engineering. I've traveled to 27 countries, and can hold a conversation with anyone in Mandarin Chinese.
I spend my days figuring out how to best turn vague ideas into compelling visuals, whether that's a pitch deck, a brand guide, or a video. Above all, I'm a sucker for designs that tell a story, working my way through innovative, impactful projects. Currently I'm hooked on optimizing my efficiency, one (actually multiple) agent at a time.

Orchestrating cohesive campaigns across digital and traditional channels. From AI-assisted A/B testing to content calendars, I build systems that scale impact.
Data-driven planning meets creative execution. I've led strategic market analysis, growing social channels across digital engagement to event turnout.
Building visual identities that last. From brand governance frameworks to reusable asset templates, I ensure consistency while enabling teams to move fast. Expert in Figma, Adobe Creative Suite, and design systems.
Slide-driven storytelling and executive-ready deliverables. My work in PowerPoint has lead to publications that directly supported strategic decisions.
I love to collaborate on new brands and projects. If you have a winning idea, reach out!